AsusTek launches Android-powered Tablet
TAIPEI: Asustek Computer Inc unveiled a sleek Tablet computer after the Taiwanese firm saw the sales of its once popular line of mini-laptops stall following the launch of Apple's hit iPad.
AsusTek said the EEE Pad Transformer, which runs on the Android 3.0 operating system, distinguishes itself with an optional keyboard that is superior to docking options for other Tablets because of its light weight and flexibility.
Its 10.1in screen with a front and rear camera can be detached from the keyboard to allow users on the move quick web browsing and film viewing. Plugging it to the keyboard dock, the device can then be used as a fully-fledged laptop.
"In our own pursuit of perfection, we offer users more options," AsusTek CEO Jerry Shen told The Associated Press. "They can get a full range of functions including 10-finger touch, Flash supported video viewing, e-book reading, and a physical keyboard so they don't have to deal with any inconveniences."
The EEE Pad Transformer, which just became available for pre-order in Taiwan, goes on sale in Britain on March 30, to be followed by US sales.
In Taiwan, the 16GB version without the keyboard sells for US$500 (RM1,600), while the keyboard version costs US$600 (RM1,920). The company did not provide prices for other markets.
Another Asus Tablet, the 12in e-Slate powered by the Microsoft Windows operating system, went on sale in January, while two additional Asus Tablet models will go on sale soon. Shen said he expected total sales of the four models to reach two million units this year.
Taiwan's Acer Inc, the world's third largest computer vendor, has already unveiled four Tablet models, as well as a 4.8in smartphone that doubles as a Tablet. The company says all will be on sale next month.
Shen acknowledged Apple Inc's current dominance in the rapidly expanding Tablet computer market, but predicted that its market share would fall to 50% by next year, as devices run on Android and Microsoft systems pick up steam.
Asus pioneered netbooks - mini-laptops - to great fanfare in 2007. Once seen as a key to the company's growth, sales remained flat in 2010, Shen said, following the iPad's appearance in the marketplace. - AP